Photograph courtesy of Stagionello

A new standard for seafood.

Premium Seafood Market & Fish Butchery
Wild-caught Saudi seafood · Artisan Fish Butchery · Full Utilisation
The first of its kind in Saudi Arabia

Sourced to the Blue Food Standard. Protected through controlled preservation. Transformed by craft. Proven by Trace.

Opening in Jeddah
SOURCE  ·  CRAFT  ·  TECHNOLOGY  ·  PROOF
Why Blue Food

Quality is often claimed. Rarely demonstrated.

The UN Food and Agriculture Organization estimates that up to 35% of global fisheries and aquaculture production is lost or wasted along the supply chain, and international DNA-testing reviews have found seafood mislabelling in approximately one in five samples. Blue Food is being built to answer these weaknesses in Saudi Arabia — through verified sourcing, accurate species identification, disciplined handling, controlled preservation, chef-led fish butchery and documented traceability. Clear evidence of what the product is, where it came from and how it was handled.

35%

of global fisheries and aquaculture production is estimated to be lost or wasted — UN FAO

1 in 5

seafood samples found mislabelled in international DNA-testing reviews

The market counter — whole fish and chef-ready cuts presented dry on steel, without ice
The market counter — whole fish & chef-ready cuts · presented dry, never on icePhotograph · Poissonnerie Viot
The operating spine

Handled properly — at every step.

Source

Sourced to the Blue Food Standard, selected at source from Saudi waters. Every fish graded on arrival — and refused when it fails the standard.

Craft

Artisan fish butchery: precise cutting, dry handling, aging and full utilisation — every part has value.

Technology

Controlled preservation and cold-chain systems that protect the fish and make craft repeatable.

Proof

Blue Food Trace records every verified step — origin, condition, handling and route, from receiving to plate.

Controlled seafood environment — whole fish, stainless and glass, cold light
Seafood maturation in view — controlled light · stainless & glassPhoto · Clément Vayssières · Poissonnerie Viot
One platform

A market, a butchery and a professional supply standard in one.

  • Fresh wild-caught seafood, with its trace record
  • Chef-ready cuts and dry-aged fish
  • Cured and smoked seafood — seafood only, launching after food-safety validation
  • Full-utilisation products — stocks, collars, roe and more
  • Professional supply for chefs, restaurants and hotels